Despite the doom and gloom about the global economy, Baby Boomers are bucking the trend. This free white paper looks at the underlying factors driving the emerging Baby Boomer consumer trends of Maturialism (mature materialism) and SKI-ing (Spending the Kids Inheritance). It also looks as how they will impact on the need for financial planning services in order for Baby Boomers to continue the level of consumerism they have become accustomed to into retirement.

Every year around 18 million people, equivalent to the population of Australia, migrate from rural to urban areas in China. This free white paper looks into the trend, and what it means for business moving forward.

I believe that all else being equal, an advertising agency can only be as good as their client enables them to be. Here are the top 3 things I have learnt over the years that you can do as a client to improve the chances of your agency producing the best work possible.

If a tree falls in the forest, and no-one is around to hear it…the tree needs a better marketing strategy.