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Tag Archives: Twitter
Social Whispers Buzz

Social Whispers

The importance of word of mouth, and increasingly word of mouse, cannot be underestimated when it comes to launching a new product.

As I outlined in my post on the 16% Rule, the secret to accelerating diffusion of innovation, innovators and early adopters must engage in word of mouth before the majority will follow.

An exciting new free service called Social Whispers helps brands to achieve this very goal, by swapping their product or content for mentions across social networks like Twitter and Facebook.

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Downstream Marketing

In 2008, Downstream Marketing was named AdNews Specialist Agency of the Year and B&T Emerging Agency of the Year. I recently sat down with Downstream’s outspoken Chief Operating Officer Justin Hind, to learn about what is going on in Search and more.

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5 more ways Augmented Reality will change the marketing landscape

My recent post on what Augmented Reality means for marketers has been by far my most popular post to date. It is clear that there is a lack of sites bringing all these case studies into one place, so here are five more examples I have found of what is here now in this space, and what is to come.

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Does a Jack Johnson song answer our current marketing challenges?

The other day while listening to Jack Johnson, I dreamed that the song ‘All at Once’ was speaking directly about the marketing challenges we are facing today. Here I have attempted to transcribe how the lyrics to ‘All at Once’ may relate to the marketing world…

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