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Tag Archives: Twitter Marketing
Chimu Adventures - Australia's Leading Travel Company to South America

Chimu Adventures

Earlier this year I had the privilege of hiking the Inca Trail to Machu Picchu in Peru.

The experience was all booked online through Chimu Adventures, who are regarded as Australia’s leading travel company to South America.

I recently asked Greg Carter, one of the founders of Chimu Adventures, to tell us what sets them apart from their competition.

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Destroy your website! A look at an emerging viral marketing trend.

In general, marketers are not only great at identifying trends, but also at following them. The latest viral marketing trend for example, seems to be destroying your own website.

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Samsung Tap and Take Viral Teaser Campaign: How to accelerate diffusion of information

Surfing around for a new digital camera and I have to say Samsung’s latest viral teaser campaign for ‘Tap and Take’ technology is awesome. Really simply they are asking people to guess what ‘Tap and Take’ is, then using social media to spread the resulting curiosity.

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8 lessons in digital integration from Barclaycard Waterslide

So the Barclaycard Waterslide campaign has been out for a few months now, but as it keeps evolving I thought it was worth pointing out some of the digital integration tactics Barclaycard are using to promote their contactless payment technology.

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