Tag Archives: Scope creep

Your copywriter compromised, and went to the pub

In a previous post I covered the 3 ways to get better work from your advertising agency. One tip was to avoid scope creep, which includes rewriting copy after it has been presented. Recently I discovered this advertisement in Time Magazine that featured one of the worst headlines I have ever read…

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3 ways to get better work from your advertising agency

I believe that all else being equal, an advertising agency can only be as good as their client enables them to be. Here are the top 3 things I have learnt over the years that you can do as a client to improve the chances of your agency producing the best work possible.

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