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Using “real” Australians in your advertising. RedBalloon vs. Qantas Frequent Flyer

This week I received marketing emails from RedBalloon and Qantas Frequent Flyer, each taking a similar approach of using “real” Australians to speak with customers in their own language.

In my opinion RedBalloon nailed it, and Qantas missed the mark, but lets look at each in turn.

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