Johnnie Walker’s “Walk” is a clear contender for ad of the year
When was the last time you saw a branded spot 6:28 minutes long that could hold your attention? Well Johnnie Walker’s “Walk” (The man who walked around the world) definately does.
Tag Archives: Johnnie Walker Ad
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The 16% Rule: The Secret to Accelerating Diffusion of Innovation (Presentation Slides)
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Innovate or Die
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My whitepaper for the Australian Direct Marketing Association: The Line Doesn’t Exist
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Special Guest Post! Robin Patrick’s Musing about Mobile.
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The Secret to Accelerating Diffusion of Innovation: The 16% Rule Explained
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iiNet Uses Social Proof to Drive Sales by Claiming to be No.2
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- Suntico The silent majority and the next battleground for cloud accounting software: […] for very small businesses (less than 10 employees). In the strict definition of achieving 16% adoption, cloud accounting has…
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Chris Maloney: Hi Ling, Glad you like the Newton Ball model and happy for you to reference it. I'd say the influence/energy…
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Ling: Hi Chris I love the idea of the Newton Ball Diffusion Acceleration Effect, somewhat like a pendulum effect whereby the…
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Chris Maloney: Hi Bob, It is always difficult in assessing the size of the market in a new category, you just need…
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Bob Wilkins: How do you know when you have reached the 16 percent tipping point if you don't know the size of…
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Chris Maloney: Hi Kevin, thanks for your comment. You are right that early adopters are likely to tell other people that they…
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Kevin: Great article Chris- I am seeking to get my arms around the concept introduced in terms of the early adapters…
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Park Bench Pop-up Dessert Bar [Sydney] « Find a Pop-Up Shop: [...] Discover the first pop-up dessert bar in Sydney (innovateordie.com.au) [...]
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Discover the first pop-up dessert bar in Sydney | INNOVATE OR DIE: [...] year two black sheep was awarded the City of Sydney’s Small Business of the Year, so if anyone can…
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