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- The 16% Rule: The Secret to Accelerating Diffusion of Innovation (Presentation Slides) November 1, 2011
- Innovate or Die August 5, 2011
- iiNet Uses Social Proof to Drive Sales by Claiming to be No.2 March 13, 2011
- Overcoming the Paradox of Consumer Choice March 5, 2011
- Google Chrome Reaches the Tipping Point of Diffusion of Innovation February 20, 2011
- My whitepaper for the Australian Direct Marketing Association: The Line Doesn’t Exist September 26, 2010
- Developing your Content Strategy: A B2B Case Study July 25, 2010
- Special Guest Post! Ryan Parrott’s Top 10 Event Success Tips July 18, 2010
- Lessons from Made to Stick: Why Some Ideas Survive and Others Die June 20, 2010
- Special Guest Post! Robin Patrick’s Musing about Mobile. June 7, 2010
- The Secret to Accelerating Diffusion of Innovation: The 16% Rule Explained May 10, 2010
- Why iPhone adoption will be faster in Australia than the US June 14, 2009
- Top 10 ways to use Augmented Reality in your marketing strategy July 5, 2009
- Commonwealth Bank enters the world of Augmented Reality September 2, 2009
- 3 Ways Fashion Brands Are Using Augmented Reality April 19, 2010
- Samsung Tap and Take Viral Teaser Campaign: How to accelerate diffusion of information August 11, 2009
- iiNet Uses Social Proof to Drive Sales by Claiming to be No.2 March 13, 2011
- Emerging Baby Boomer Consumer Trends: Maturialism (mature materialism) and SKI-ing (Spending the Kids Inheritance) June 30, 2009
- The top 5 things every creative hates to hear April 23, 2010
- The future of the press industry: The lesser but opposite retrend May 4, 2009
- Suntico The silent majority and the next battleground for cloud accounting software: […] for very small businesses (less than 10 employees). In the strict definition of achieving 16% adoption, cloud accounting has…
- Chris Maloney: Hi Ling, Glad you like the Newton Ball model and happy for you to reference it. I'd say the influence/energy…
- Ling: Hi Chris I love the idea of the Newton Ball Diffusion Acceleration Effect, somewhat like a pendulum effect whereby the…
- Chris Maloney: Hi Bob, It is always difficult in assessing the size of the market in a new category, you just need…
- Bob Wilkins: How do you know when you have reached the 16 percent tipping point if you don't know the size of…
- Chris Maloney: Hi Kevin, thanks for your comment. You are right that early adopters are likely to tell other people that they…
- Kevin: Great article Chris- I am seeking to get my arms around the concept introduced in terms of the early adapters…
- Park Bench Pop-up Dessert Bar [Sydney] « Find a Pop-Up Shop: [...] Discover the first pop-up dessert bar in Sydney (innovateordie.com.au) [...]
- Discover the first pop-up dessert bar in Sydney | INNOVATE OR DIE: [...] year two black sheep was awarded the City of Sydney’s Small Business of the Year, so if anyone can…
- Discover the first pop-up dessert bar in Sydney | INNOVATE OR DIE: [...] Dave and Adam Wright from my favourite coffee shop two black sheep told me they were going to launch…
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