Exclusive Interview with Gina Lednyak, founder of Lednyak Social.
Exclusive interview with Rob O’Reilly, founder of online fashion business Style by Fiction.
Here are 2 examples of social shopping in action from clothing labels
The importance of word of mouth, and increasingly word of mouse, cannot be underestimated when it comes to launching a new product.
As I outlined in my post on the 16% Rule, the secret to accelerating diffusion of innovation, innovators and early adopters must engage in word of mouth before the majority will follow.
An exciting new free service called Social Whispers helps brands to achieve this very goal, by swapping their product or content for mentions across social networks like Twitter and Facebook.