Exclusive Interview with Gina Lednyak, founder of Lednyak Social.

In general, marketers are not only great at identifying trends, but also at following them. The latest viral marketing trend for example, seems to be destroying your own website.

Surfing around for a new digital camera and I have to say Samsung’s latest viral teaser campaign for ‘Tap and Take’ technology is awesome. Really simply they are asking people to guess what ‘Tap and Take’ is, then using social media to spread the resulting curiosity.