I received an email from Apple today, announcing the release of their iPhone 4. Unfortunately they dont tell me why I should buy it.

Going through my backlog of emails this week, I came across one of the best email headlines I have ever read: Win Beer for a Year.

For an Australian bloke that offer is like waving a red flag at a bull. So I charged to open it…

Cleaning up my hard drive today, I came across the notes I made while attending DMA09 in San Diego late last year.

There is definitely some gold in there, so I thought I would post them up here for you to steal, so you too can benefit from the insights shared at the global event for integrated marketing.