Tag Archives: E-Readers
Reading a book on the Amazon Kindle

You can’t judge an e-book by its cover. A new form of social proof takes over

An article in the New York Times titled “In E-Book Era, You Can’t Even Judge a Cover” got me thinking. Social proof is one of the most powerful concepts in psychology and persuasion, but if you cant tell what someone is reading by the cover, how can you be influenced by it?

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