Tag Archives: Chuppies

Introducing ‘Chuppies’ – Who they are and how they will change the consumer landscape forever

This free white paper looks in detail at the group that is at the forefront of the Chinese consumption revolution and predicted to be the most powerful consumer group in the world within the next 15-20 years, ‘Chinese yuppies’ or as they are affectionately known, ‘Chuppies’.

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