Advertisements
Tag Archives: Chris Maloney
Two Black Sheep taking out Small Business of the Year

Innovate or Die 2011 Award Winners

Innovate or Die interviewees that have won awards in 2011

Continue Reading
Google Vs. Bing Round 2

Dear Bing, your actions speak louder than words

A loyal subscriber recently asked me what has happened since my provocative “I’m thinking of a four letter word and it’s not Bing” post from March 2009.

Well I am proud to say that Bing has now come to the party…

Continue Reading

No idea is a new idea…the 2.0 naming disaster continues worldwide

After the backlash that Vegemite’s iSnack 2.0 disaster caused, I thought it would be the last I would see of the whole 2.0 naming phenomenon for food products. However I was wrong, as in Brazil I woke for breakfast to find a can of Nescau 2.0, a powdered chocolate drink by Nescafe, sitting on the table in front of me…

Continue Reading

Your copywriter compromised, and went to the pub

In a previous post I covered the 3 ways to get better work from your advertising agency. One tip was to avoid scope creep, which includes rewriting copy after it has been presented. Recently I discovered this advertisement in Time Magazine that featured one of the worst headlines I have ever read…

Continue Reading