Innovate or Die interviewees that have won awards in 2011

Chris is a former personal trainer turned marketer from Sydney, Australia. As a personal trainer he trained elite athletes through to corporate fat cats. When he started an office job, he distributed these fitness tips to his colleagues, growing a distribution list of over 2,000. Fitness Tips for Desk Jockeys is a collection of the most popular tips, tackling topical fitness issues in a tongue in cheek style.

A loyal subscriber recently asked me what has happened since my provocative “I’m thinking of a four letter word and it’s not Bing” post from March 2009.

Well I am proud to say that Bing has now come to the party…

After the backlash that Vegemite’s iSnack 2.0 disaster caused, I thought it would be the last I would see of the whole 2.0 naming phenomenon for food products. However I was wrong, as in Brazil I woke for breakfast to find a can of Nescau 2.0, a powdered chocolate drink by Nescafe, sitting on the table in front of me…