Innovate or Die interviewees that have won awards in 2011

A loyal subscriber recently asked me what has happened since my provocative “I’m thinking of a four letter word and it’s not Bing” post from March 2009.

Well I am proud to say that Bing has now come to the party…

After the backlash that Vegemite’s iSnack 2.0 disaster caused, I thought it would be the last I would see of the whole 2.0 naming phenomenon for food products. However I was wrong, as in Brazil I woke for breakfast to find a can of Nescau 2.0, a powdered chocolate drink by Nescafe, sitting on the table in front of me…

In a previous post I covered the 3 ways to get better work from your advertising agency. One tip was to avoid scope creep, which includes rewriting copy after it has been presented. Recently I discovered this advertisement in Time Magazine that featured one of the worst headlines I have ever read…