In Bolivia I recently came across a store selling washing machines next to motorbikes, breaking every marketing rule there is.

When you are travelling through developing countries, you quickly discover that copyright doesnt really mean much.

Here is a collection of some copyright infringements I found in Peru.

If you were managing one of these brands, do you think it would be worth your while to stop these infringements?

Brand managers always seem to be working on defining what they want their brand to be. Unfortunately this process often misses out a critical definition: what you are not.