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Tag Archives: brand management
Washing Machines for sale next to Motorbikes?

Q: What is the difference between a washing machine and a motorbike?

In Bolivia I recently came across a store selling washing machines next to motorbikes, breaking every marketing rule there is.

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Imitation is the sincerest form of plagiarism

When you are travelling through developing countries, you quickly discover that copyright doesnt really mean much.

Here is a collection of some copyright infringements I found in Peru.

If you were managing one of these brands, do you think it would be worth your while to stop these infringements?

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Norton Rats Tavern

Your brand is defined by what you are not

Brand managers always seem to be working on defining what they want their brand to be. Unfortunately this process often misses out a critical definition: what you are not.

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