You just know that anything pitched as the global event for integrated marketing is going to be as huge as American meal portion sizes. And DMA 09 in sunny San Diego sure didn’t disappoint, with 6 days of world class keynotes, thought leadership sessions and best practice case studies, alongside the world’s biggest marketing exhibition.
Latest News and Interviews
Who are the top young advertising minds in the world?
Julian Cole of Adspace Pioneers has done it again. Following on from his popular list of the Top 50 Australian Marketing Pioneer Blogs, he has now released a list of Advertising’s Young Minds: The top 27 blogs of people under 27.
Commonwealth Bank enters the world of Augmented Reality
We did it! Well technically I didn’t, but my colleagues have managed to incorporate Augmented Reality into their latest Commonwealth Bank youth campaign.
Introducing Video-in-Print, the future of magazine advertising.
In a previous post I covered the future of the press industry, and the inevitable decline in paper based readership. But the latest in nano-technology may just buck this trend, with the first video-in-print advertisement launching in the US magazine Entertainment Weekly in September 2009.
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The 16% Rule: The Secret to Accelerating Diffusion of Innovation (Presentation Slides)
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Innovate or Die
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iiNet Uses Social Proof to Drive Sales by Claiming to be No.2
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Overcoming the Paradox of Consumer Choice
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Google Chrome Reaches the Tipping Point of Diffusion of Innovation
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My whitepaper for the Australian Direct Marketing Association: The Line Doesn’t Exist
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Developing your Content Strategy: A B2B Case Study
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Special Guest Post! Ryan Parrott’s Top 10 Event Success Tips
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Lessons from Made to Stick: Why Some Ideas Survive and Others Die
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Special Guest Post! Robin Patrick’s Musing about Mobile.
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The Secret to Accelerating Diffusion of Innovation: The 16% Rule Explained
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Why iPhone adoption will be faster in Australia than the US
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Top 10 ways to use Augmented Reality in your marketing strategy
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Commonwealth Bank enters the world of Augmented Reality
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3 Ways Fashion Brands Are Using Augmented Reality
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Samsung Tap and Take Viral Teaser Campaign: How to accelerate diffusion of information
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iiNet Uses Social Proof to Drive Sales by Claiming to be No.2
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Emerging Baby Boomer Consumer Trends: Maturialism (mature materialism) and SKI-ing (Spending the Kids Inheritance)
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The top 5 things every creative hates to hear
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The future of the press industry: The lesser but opposite retrend
- Suntico The silent majority and the next battleground for cloud accounting software: […] for very small businesses (less than 10 employees). In the strict definition of achieving 16% adoption, cloud accounting has…
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Chris Maloney: Hi Ling, Glad you like the Newton Ball model and happy for you to reference it. I'd say the influence/energy…
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Ling: Hi Chris I love the idea of the Newton Ball Diffusion Acceleration Effect, somewhat like a pendulum effect whereby the…
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Chris Maloney: Hi Bob, It is always difficult in assessing the size of the market in a new category, you just need…
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Bob Wilkins: How do you know when you have reached the 16 percent tipping point if you don't know the size of…
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Chris Maloney: Hi Kevin, thanks for your comment. You are right that early adopters are likely to tell other people that they…
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Kevin: Great article Chris- I am seeking to get my arms around the concept introduced in terms of the early adapters…
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Park Bench Pop-up Dessert Bar [Sydney] « Find a Pop-Up Shop: [...] Discover the first pop-up dessert bar in Sydney (innovateordie.com.au) [...]
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Discover the first pop-up dessert bar in Sydney | INNOVATE OR DIE: [...] year two black sheep was awarded the City of Sydney’s Small Business of the Year, so if anyone can…
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INNOVATE OR DIE 