Made to Stick – Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath is a book that I had been meaning to read for a while, as it is promoted as a great supplement to one of my favourite books of all time: The Tipping Point by Malcolm Gladwell.
The book revolves around six key qualities of an idea that is made to stick, conveniently creating the acronym SUCCESs.
Robin Patrick is a former colleague of mine with a brilliant marketing mind, particularly in the new digital media space. So I thought I would ask Robin to share some thoughts with the Maloney on Marketing community on his latest fascination: Mobile. Enjoy!
Whenever I tell people I work in marketing and advertising, inevitably the question that gets asked is: “What is your favourite TV ad?”
Personally, this is a really easy one for me to answer as there was one advertisement that really made me want to get into this industry, and it still inspires me today.
An article in the New York Times titled “In E-Book Era, You Can’t Even Judge a Cover” got me thinking. Social proof is one of the most powerful concepts in psychology and persuasion, but if you cant tell what someone is reading by the cover, how can you be influenced by it?
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The 16% Rule: The Secret to Accelerating Diffusion of Innovation (Presentation Slides)
Innovate or Die
iiNet Uses Social Proof to Drive Sales by Claiming to be No.2
Overcoming the Paradox of Consumer Choice
Google Chrome Reaches the Tipping Point of Diffusion of Innovation
My whitepaper for the Australian Direct Marketing Association: The Line Doesn’t Exist
Developing your Content Strategy: A B2B Case Study
Special Guest Post! Ryan Parrott’s Top 10 Event Success Tips
Lessons from Made to Stick: Why Some Ideas Survive and Others Die
Special Guest Post! Robin Patrick’s Musing about Mobile.
The Secret to Accelerating Diffusion of Innovation: The 16% Rule Explained
Why iPhone adoption will be faster in Australia than the US
Top 10 ways to use Augmented Reality in your marketing strategy
Commonwealth Bank enters the world of Augmented Reality
3 Ways Fashion Brands Are Using Augmented Reality
Samsung Tap and Take Viral Teaser Campaign: How to accelerate diffusion of information
iiNet Uses Social Proof to Drive Sales by Claiming to be No.2
Emerging Baby Boomer Consumer Trends: Maturialism (mature materialism) and SKI-ing (Spending the Kids Inheritance)
The top 5 things every creative hates to hear
The future of the press industry: The lesser but opposite retrend
Chris Maloney: Hi Ling, Glad you like the Newton Ball model and happy for you to reference it. I'd say the influence/energy…
Ling: Hi Chris I love the idea of the Newton Ball Diffusion Acceleration Effect, somewhat like a pendulum effect whereby the…
Chris Maloney: Hi Bob, It is always difficult in assessing the size of the market in a new category, you just need…
Bob Wilkins: How do you know when you have reached the 16 percent tipping point if you don't know the size of…
Chris Maloney: Hi Kevin, thanks for your comment. You are right that early adopters are likely to tell other people that they…
Kevin: Great article Chris- I am seeking to get my arms around the concept introduced in terms of the early adapters…
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Discover the first pop-up dessert bar in Sydney | INNOVATE OR DIE: [...] year two black sheep was awarded the City of Sydney’s Small Business of the Year, so if anyone can…
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