Over the years I have tested countless methods of increasing online Return On Marketing Investment (ROMI). Here is the first of a series that have proved to be the most effective: Don’t do the hokey pokey…
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5 ways to become a better marketer
Over the last few months I have been thinking a lot about what it takes to become a better marketer. Here are the top 5 things I have been working on…
Bailing out the motor industry: What would Google do?
When you are stuck with a marketing problem, one of the best ways to “think outside the box”, is to put yourself in a different box altogether.
To do this, a method I find useful is to ask yourself “if the best marketers in the world had the same problem, how would they approach it?”
The future of the press industry: The lesser but opposite retrend
Ask my flatmates and they will tell you that my favourite comedian must be Stephen Colbert, based on the fact that whenever they come home that is what I am watching, doubled over laughing. Well they are right, Colbert is definitely my favourite at the moment. Primarily because he is much smarter than the average bear, […]
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The 16% Rule: The Secret to Accelerating Diffusion of Innovation (Presentation Slides)
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Innovate or Die
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iiNet Uses Social Proof to Drive Sales by Claiming to be No.2
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Overcoming the Paradox of Consumer Choice
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Google Chrome Reaches the Tipping Point of Diffusion of Innovation
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My whitepaper for the Australian Direct Marketing Association: The Line Doesn’t Exist
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Developing your Content Strategy: A B2B Case Study
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Special Guest Post! Ryan Parrott’s Top 10 Event Success Tips
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Lessons from Made to Stick: Why Some Ideas Survive and Others Die
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Special Guest Post! Robin Patrick’s Musing about Mobile.
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The Secret to Accelerating Diffusion of Innovation: The 16% Rule Explained
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Why iPhone adoption will be faster in Australia than the US
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Top 10 ways to use Augmented Reality in your marketing strategy
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Commonwealth Bank enters the world of Augmented Reality
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3 Ways Fashion Brands Are Using Augmented Reality
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The future of the press industry: The lesser but opposite retrend
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Emerging Baby Boomer Consumer Trends: Maturialism (mature materialism) and SKI-ing (Spending the Kids Inheritance)
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Samsung Tap and Take Viral Teaser Campaign: How to accelerate diffusion of information
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The top 5 things every creative hates to hear
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iiNet Uses Social Proof to Drive Sales by Claiming to be No.2
- Suntico The silent majority and the next battleground for cloud accounting software: […] for very small businesses (less than 10 employees). In the strict definition of achieving 16% adoption, cloud accounting has…
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Chris Maloney: Hi Ling, Glad you like the Newton Ball model and happy for you to reference it. I'd say the influence/energy…
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Ling: Hi Chris I love the idea of the Newton Ball Diffusion Acceleration Effect, somewhat like a pendulum effect whereby the…
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Chris Maloney: Hi Bob, It is always difficult in assessing the size of the market in a new category, you just need…
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Bob Wilkins: How do you know when you have reached the 16 percent tipping point if you don't know the size of…
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Chris Maloney: Hi Kevin, thanks for your comment. You are right that early adopters are likely to tell other people that they…
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Kevin: Great article Chris- I am seeking to get my arms around the concept introduced in terms of the early adapters…
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Park Bench Pop-up Dessert Bar [Sydney] « Find a Pop-Up Shop: [...] Discover the first pop-up dessert bar in Sydney (innovateordie.com.au) [...]
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Discover the first pop-up dessert bar in Sydney | INNOVATE OR DIE: [...] year two black sheep was awarded the City of Sydney’s Small Business of the Year, so if anyone can…
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INNOVATE OR DIE 
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