This free white paper looks in detail at the group that is at the forefront of the Chinese consumption revolution and predicted to be the most powerful consumer group in the world within the next 15-20 years, ‘Chinese yuppies’ or as they are affectionately known, ‘Chuppies’.
Latest News and Interviews
Why iPhone adoption will be faster in Australia than the US
Diffusion of Innovation was one of my favourite research topics while studying my Masters of Business in International Marketing. This free white paper introduces the ‘Newton Ball Diffusion Acceleration Effect’ and discusses its influence of the current global innovation phenomenon, the Apple iPhone.
Think you know what it takes to be successful? 5 lessons from Outliers
Outliers is the third Malcolm Gladwell book, following best sellers The Tipping Point and Blink. In Outliers, Gladwell investigates the real reasons for success. It challenges everything you thought you knew about the best and brightest…
The secrets of online Return On Marketing Investment 2.0 – The ‘Clicks and Blocks’ Analogy
The second secret to improve your online Return on Marketing Investment is: Reduce the number of blocks you make your customer walk…
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The 16% Rule: The Secret to Accelerating Diffusion of Innovation (Presentation Slides)
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Innovate or Die
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iiNet Uses Social Proof to Drive Sales by Claiming to be No.2
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Overcoming the Paradox of Consumer Choice
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Google Chrome Reaches the Tipping Point of Diffusion of Innovation
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My whitepaper for the Australian Direct Marketing Association: The Line Doesn’t Exist
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Developing your Content Strategy: A B2B Case Study
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Special Guest Post! Ryan Parrott’s Top 10 Event Success Tips
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Lessons from Made to Stick: Why Some Ideas Survive and Others Die
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Special Guest Post! Robin Patrick’s Musing about Mobile.
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The Secret to Accelerating Diffusion of Innovation: The 16% Rule Explained
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Why iPhone adoption will be faster in Australia than the US
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Top 10 ways to use Augmented Reality in your marketing strategy
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Commonwealth Bank enters the world of Augmented Reality
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3 Ways Fashion Brands Are Using Augmented Reality
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The future of the press industry: The lesser but opposite retrend
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Emerging Baby Boomer Consumer Trends: Maturialism (mature materialism) and SKI-ing (Spending the Kids Inheritance)
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Samsung Tap and Take Viral Teaser Campaign: How to accelerate diffusion of information
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The top 5 things every creative hates to hear
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iiNet Uses Social Proof to Drive Sales by Claiming to be No.2
- Suntico The silent majority and the next battleground for cloud accounting software: […] for very small businesses (less than 10 employees). In the strict definition of achieving 16% adoption, cloud accounting has…
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Chris Maloney: Hi Ling, Glad you like the Newton Ball model and happy for you to reference it. I'd say the influence/energy…
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Ling: Hi Chris I love the idea of the Newton Ball Diffusion Acceleration Effect, somewhat like a pendulum effect whereby the…
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Chris Maloney: Hi Bob, It is always difficult in assessing the size of the market in a new category, you just need…
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Bob Wilkins: How do you know when you have reached the 16 percent tipping point if you don't know the size of…
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Chris Maloney: Hi Kevin, thanks for your comment. You are right that early adopters are likely to tell other people that they…
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Kevin: Great article Chris- I am seeking to get my arms around the concept introduced in terms of the early adapters…
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Park Bench Pop-up Dessert Bar [Sydney] « Find a Pop-Up Shop: [...] Discover the first pop-up dessert bar in Sydney (innovateordie.com.au) [...]
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Discover the first pop-up dessert bar in Sydney | INNOVATE OR DIE: [...] year two black sheep was awarded the City of Sydney’s Small Business of the Year, so if anyone can…
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INNOVATE OR DIE 