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L&A Social - Boardroom

Do you wake up everyday wanting to going to work? L&A Social sure do.

Exclusive Interview with Gina Lednyak, founder of Lednyak Social.

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Joel's Top Ten

Using “real” Australians in your advertising. RedBalloon vs. Qantas Frequent Flyer

This week I received marketing emails from RedBalloon and Qantas Frequent Flyer, each taking a similar approach of using “real” Australians to speak with customers in their own language.

In my opinion RedBalloon nailed it, and Qantas missed the mark, but lets look at each in turn.

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Maloney on Marketing Monthly Website Traffic

5 Ways to Drive More Traffic to Your Blog

I have been working on Maloney on Marketing for over a year now, and I still find that every day I am learning something new about digital marketing.

Over the last few months I have been focusing on developing frequent new content (because content is king), and more widely promoting new posts and the site in general, and it seems to be working in terms of driving traffic.

So I thought I would let you in on 5 things that have been working for me in terms of driving traffic.

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Samsung Tap and Take Viral Teaser Campaign: How to accelerate diffusion of information

Surfing around for a new digital camera and I have to say Samsung’s latest viral teaser campaign for ‘Tap and Take’ technology is awesome. Really simply they are asking people to guess what ‘Tap and Take’ is, then using social media to spread the resulting curiosity.

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