Made to Stick – Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath is a book that I had been meaning to read for a while, as it is promoted as a great supplement to one of my favourite books of all time: The Tipping Point by Malcolm Gladwell.

The book revolves around six key qualities of an idea that is made to stick, conveniently creating the acronym SUCCESs.

Last year as part of my Masters degree, I wrote a paper on why iPhone adoption will be faster in Australia than the US. Key to this claim was diffusion of innovation theory, to which I introduced a new concept titled The Newton Ball Diffusion Acceleration Effect.
In the year since developing this concept, I have been responsible for several new product launches, that have all been successful way beyond expectations due to another theory that I have developed on how to accelerate diffusion of innovation.

I am now ready to share this secret with you, it is called Accelerating Diffusion of Innovation: Maloney’s 16% Rule.

In a previous post I briefly touched on how to provide better creative feedback.

But not having sat on the other side of the table myself, I thought I would canvass my creative friends to find out the top 5 things every creative hates to hear.

As usual for creative types they wanted to remain anonymous and were very candid in their responses.

When you work for a large organisation, you often find that the left hand doesn’t know what the right hand doing, or has already done. In other words, you don’t know what you don’t know. Recently I developed a simple research method that dramatically increased my background knowledge going into the strategy planning phase of the year.