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The Startup Daily

The Startup Daily

Exclusive interview with Karl Krantz, Founder of The Startup Daily

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Made to Stick: Why Some Ideas Survive and Others Die

Lessons from Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick – Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath is a book that I had been meaning to read for a while, as it is promoted as a great supplement to one of my favourite books of all time: The Tipping Point by Malcolm Gladwell.

The book revolves around six key qualities of an idea that is made to stick, conveniently creating the acronym SUCCESs.

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Think you know what it takes to be successful? 5 lessons from Outliers

Outliers is the third Malcolm Gladwell book, following best sellers The Tipping Point and Blink. In Outliers, Gladwell investigates the real reasons for success. It challenges everything you thought you knew about the best and brightest…

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