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Commonwealth Bank enters the world of Augmented Reality

We did it! Well technically I didn’t, but my colleagues have managed to incorporate Augmented Reality into their latest Commonwealth Bank youth campaign.

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Is the next big thing in business cards augmented reality?

The biggest problem with typical business cards is all they do is say who you are and work for, your title, and contact details. Now with Augmented Reality Business Cards you can add a personal touch. Your talking head.

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5 more ways Augmented Reality will change the marketing landscape

My recent post on what Augmented Reality means for marketers has been by far my most popular post to date. It is clear that there is a lack of sites bringing all these case studies into one place, so here are five more examples I have found of what is here now in this space, and what is to come.

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Top 10 ways to use Augmented Reality in your marketing strategy

Recently I have discovered Augmented Reality, which will eventually make Minority Report type technology a reality. Augmented Reality (AR) basically blurs the line between the real and the virtual world. Using Augmented Reality in a marketing campaign has been on my wish list for a while, but like social media, it is not something you should just do because it is the cool thing So until I have a business objective where I need to use it, here are 10 ways companies are currently using Augmented Reality as part of their marketing strategy.

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