Over the years I have tested countless methods of increasing online Return On Marketing Investment (ROMI). Here is the first of a series that have proved to be the most effective: Don’t do the hokey pokey…

Over the last few months I have been thinking a lot about what it takes to become a better marketer. Here are the top 5 things I have been working on…

When you are stuck with a marketing problem, one of the best ways to “think outside the box”, is to put yourself in a different box altogether.

To do this, a method I find useful is to ask yourself “if the best marketers in the world had the same problem, how would they approach it?”

Ask my flatmates and they will tell you that my favourite comedian must be Stephen Colbert, based on the fact that whenever they come home that is what I am watching, doubled over laughing. Well they are right, Colbert is definitely my favourite at the moment. Primarily because he is much smarter than the average bear, […]