Tag Archives: viral video
Ok Go This Too Shall Pass

Who cares about the music? How viral is the video clip?

I believe the Webby Awards represent the pinnacle of Internet achievement. This year, the winner of the Webby Award for Film & Video Artist of the Year was the band OK Go. Their understanding of what makes a music video go viral (unbelievability and fun) should be a learning for all digital marketers.

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Destroy your website! A look at an emerging viral marketing trend.

In general, marketers are not only great at identifying trends, but also at following them. The latest viral marketing trend for example, seems to be destroying your own website.

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