I believe the Webby Awards represent the pinnacle of Internet achievement. This year, the winner of the Webby Award for Film & Video Artist of the Year was the band OK Go. Their understanding of what makes a music video go viral (unbelievability and fun) should be a learning for all digital marketers.

In general, marketers are not only great at identifying trends, but also at following them. The latest viral marketing trend for example, seems to be destroying your own website.