Tag Archives: Tourism Australia
Oprah at Australian Opera House

Oprah’s Ultimate Australian Adventure will win a truckload of effectiveness awards

In December, Oprah came, saw, and brought the city of Sydney to a standstill. Then, this week The Ultimate Australian Adventure episodes aired in the US, and the results are almost hard to believe…

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Oprah's Ultimate Australian Adventure

Australian Tourism Campaign Face Off: Best Job in the World vs. Oprah House

You have probably heard by now that Tourism Australia has managed to lure Oprah Winfrey to Australian shores as part of it’s “There’s nothing like Australia” campaign. But how does the Oprah visit stack up against the Tourism Queensland’s “Best Job in the World” campaign, that pretty much scooped every award ceremony in the world last year?

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