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Tag Archives: Social Media Marketing
Chimu Adventures - Australia's Leading Travel Company to South America

Chimu Adventures

Earlier this year I had the privilege of hiking the Inca Trail to Machu Picchu in Peru.

The experience was all booked online through Chimu Adventures, who are regarded as Australia’s leading travel company to South America.

I recently asked Greg Carter, one of the founders of Chimu Adventures, to tell us what sets them apart from their competition.

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Young Lovers - Lovers T-Shirt

Young Lovers

Luke Nuto, a former Art Director at the globally acclaimed Glue Society, has been designing and selling T-shirts for over 10 years. In particular his current label, Young Lovers, is growing from strength to strength primarily through the online channel.

As my current travel buddy through South America, I thought it was time to convince Luke to put the Campari and Sprite down and share with us what he has learnt about building a clothing label.

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Samsung Tap and Take Viral Teaser Campaign: How to accelerate diffusion of information

Surfing around for a new digital camera and I have to say Samsung’s latest viral teaser campaign for ‘Tap and Take’ technology is awesome. Really simply they are asking people to guess what ‘Tap and Take’ is, then using social media to spread the resulting curiosity.

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