
Social media fun at your brand’s expense…to respond or not?
NeilMed Pharmaceuticals market a product called Sinus Rinse, that is a medically proven irrigation system for treating nasal congestion, allergies, hayfever, post nasal surgery etc.
However a recent YouTube parody video on Sinus Rinse Addication has close to 19,000 views and growing.
The question is, should NeilMed respond or not?