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Tag Archives: Pharmaceuticals Marketing
New Crystal Agency Website

Crystal Agency

I first met Phil Cranch, the Managing Director of Crystal, at the DMA09 in San Diego and have since been impressed by his commitment to build an agency from scratch servicing the healthcare and pharmaceutical industry. As a pharmacist himself, who else would they want working on the marketing for their businesses? I recently asked Phil to tell us how he has done it.

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NeilMed Sinus Rinse

Social media fun at your brand’s expense…to respond or not?

NeilMed Pharmaceuticals market a product called Sinus Rinse, that is a medically proven irrigation system for treating nasal congestion, allergies, hayfever, post nasal surgery etc.

However a recent YouTube parody video on Sinus Rinse Addication has close to 19,000 views and growing.

The question is, should NeilMed respond or not?

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