
If you don’t like the food at the restaurant, should you have to pay?
There is one thing that infomercial marketers know all too well, and that is offering a money back guarantee reduces risk for the customer and increases likelihood they will buy the product.
Following this strategy, in Peru, I came accross this Pizzeria advertising that “If you don’t like the food, you don’t pay”.
But is this in fact a good offer for a restaurant to make?