Tag Archives: OK Go
Ok Go This Too Shall Pass

Who cares about the music? How viral is the video clip?

I believe the Webby Awards represent the pinnacle of Internet achievement. This year, the winner of the Webby Award for Film & Video Artist of the Year was the band OK Go. Their understanding of what makes a music video go viral (unbelievability and fun) should be a learning for all digital marketers.

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