Tag Archives: Nike World Cup Advertising

Nike causing controversy again, this time in Argentina

Over the years, Nike have undoubtedly been the best proponents of Guerrilla Marketing when it comes to ambushing major sporting sponsorships.

Now it seems that Nike are up to their old tricks, this time in Argentina.

Again, despite Adidas being the official partner of the FIFA 2010 World Cup, Nike have launched a World Cup themed campaign designed to provoke the passionate Argentine supporters.

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