Tag Archives: new media

Does a Jack Johnson song answer our current marketing challenges?

The other day while listening to Jack Johnson, I dreamed that the song ‘All at Once’ was speaking directly about the marketing challenges we are facing today. Here I have attempted to transcribe how the lyrics to ‘All at Once’ may relate to the marketing world…

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What is new media doing to consumer psychology?

No doubt one of the biggest impacts new media has had on psychology is the insatiable need for instant gratification. Indeed, the whole Generation Y has been branded as being addicted to instant gratification. However there is also another psychological trend that new media has brought about, one that is directly contrary to instant gratification. I call this […]

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