Tag Archives: National Basketball Association
Lebron James Cleveland Poster Under Police Watch

Nike excels again at sponsored athlete crisis management

I didn’t really understand the big deal that was basketball superstar Lebron James trading from the Cleveland Cavaliers to Miami Heat. But sitting at a bar at the Chicago airport, a Cleveland fan thought it appropriate to throw his beer at the screen when Lebron James appeared. It destroyed the nice Plasma screen. That is when I knew this was a big deal.

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