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Tag Archives: Marketing
My Influence Matrix

Klout

As part of a project I am currently working on I have started using Klout, a social media influence scoring tool to help find these key influencers, and it has proved invaluable.

I recently interviewed Klout’s Influence Marketing Manager Megan to share the thinking behind this tool with the Maloney on Marketing family. Enjoy!

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Young Lovers Like Competition

Win Free Designer T-Shirts With Social Shopping

Here are 2 examples of social shopping in action from clothing labels

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Gillette Limited Edition Armed Forces Special Issue Razors

Gillette Gives Back to the Organisation that Made it Famous: The US Armed Forces

If it wasn’t for the US Armed Forces, men would probably still be taking a trip to the barber shop for a shave every few days. Why? Because during World War I, to supply all of its troops the U.S. government ordered 3.5 million disposable razors and 36 million blades from a new company called Gillette.

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Social Whispers Buzz

Social Whispers

The importance of word of mouth, and increasingly word of mouse, cannot be underestimated when it comes to launching a new product.

As I outlined in my post on the 16% Rule, the secret to accelerating diffusion of innovation, innovators and early adopters must engage in word of mouth before the majority will follow.

An exciting new free service called Social Whispers helps brands to achieve this very goal, by swapping their product or content for mentions across social networks like Twitter and Facebook.

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