Tag Archives: Marketing in South America
Hostel Kokopelli Logo

Hostel Kokopelli Peru

I have been travelling through South America for the last 6 months now and I have stayed at more hostels than I care to remember, and they all tend to blur into one.

But there is one that has stood out from all the rest. Hostel Kokopelli in Miraflores, Lima, Peru.

I recently asked Rutger Bosker and Paulo Rathboune, two of the owners and managers of Hostel Kokopelli, how they do it.

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Norton Rats Tavern

Your brand is defined by what you are not

Brand managers always seem to be working on defining what they want their brand to be. Unfortunately this process often misses out a critical definition: what you are not.

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