Tag Archives: iPhone
Neuvo Watches Try It Before You Buy It iPhone Application

See how a new watch would look on without leaving the couch

In the past I have blogged about how you can try out tattoos digitally, and how fashion brands are using Augmented Reality to let you try out clothing.

Now Neuvo’s ‘Try It Before You Buy It’ iPhone application lets you try on and select watches in the Neuvo watch collection without physically touching them.

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Why iPhone adoption will be faster in Australia than the US

Diffusion of Innovation was one of my favourite research topics while studying my Masters of Business in International Marketing. This free white paper introduces the ‘Newton Ball Diffusion Acceleration Effect’ and discusses its influence of the current global innovation phenomenon, the Apple iPhone.

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