Tag Archives: international branding
CockPit Diapers

Can you think of a worse brand name for diapers?

Branding in another language is a fine art. There are so many examples of it going wrong. But a lot of the time it is not the translation that is the issue, instead a lack of understanding the local slang. Which is why the brand name for these diapers I saw in a favela in Brazil is so damn funny…

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No idea is a new idea…the 2.0 naming disaster continues worldwide

After the backlash that Vegemite’s iSnack 2.0 disaster caused, I thought it would be the last I would see of the whole 2.0 naming phenomenon for food products. However I was wrong, as in Brazil I woke for breakfast to find a can of Nescau 2.0, a powdered chocolate drink by Nescafe, sitting on the table in front of me…

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