Tag Archives: Fashion
Neuvo Watches Try It Before You Buy It iPhone Application

See how a new watch would look on without leaving the couch

In the past I have blogged about how you can try out tattoos digitally, and how fashion brands are using Augmented Reality to let you try out clothing.

Now Neuvo’s ‘Try It Before You Buy It’ iPhone application lets you try on and select watches in the Neuvo watch collection without physically touching them.

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Nike Apple iPod

When two brands are better than one. A look at the co-branding footwear epidemic

After having worn the same pair of Nike sneakers day-in-day-out for the last 9 months while backpacking around South America, I am in desperate need of some new shoes.

So this week I went out shoe shopping in downtown Lima, Peru. And despite not being able to find anything to fit my US13 size feet (let’s be honest…Peruvians aren’t the tallest people), I did manage to notice something interesting.

ALL major sports footwear brands are swallowing the co-branding pill, from Nike/Apple to Puma/Ducati to Adidas/Goodyear. And while we are being honest, I have to say that I can’t fault any of these co-branding efforts.

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