Tag Archives: Direct Marketing

Is it Direct Mail or Junk Mail? Analysis of an inner city mailbox

I am fortunate enough to live in an inner city apartment in one of the greatest cities in the world, Sydney, Australia. As an unfortunate by-product that means that I am a regular victim of mailbox spam. Here is an analysis of the contents of my mailbox over June 2009. I’m sure this will look familiar to many.

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The future of direct marketing: The line does not exist

For as long as anyone cares to remember, the marketing industry has been divided by lines, namely: above the line; below the line; and more recently online.

But as technology continues to advance, those mediums that we had once accepted as mass, or above the line, are changing, and fast.

Basically, all forms of media are becoming direct and the line doesn’t exist any more…

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