Tag Archives: Digital Marketing

Viral waterslide battle rages between Microsoft and Barclaycard

In a previous post I covered the epic Barclaycard Waterslide campaign. Now Microsoft have upped the ante with Megawhoosh, a viral waterslide video like no other, to promote Office Project 2007 in Germany.

Continue Reading

Make Return On Marketing Investment (ROMI) your key digital metric

This may be a sweeping generalization, but most marketers and agency people I meet do not understand Return on Marketing Investment. It is the biggest reason marketing is not taken seriously by senior management. Return on Marketing Investment should be your key online metric

Continue Reading

5 ways to become a better marketer

Over the last few months I have been thinking a lot about what it takes to become a better marketer. Here are the top 5 things I have been working on…

Continue Reading