Tag Archives: Cockpit Diapers
CockPit Diapers

Can you think of a worse brand name for diapers?

Branding in another language is a fine art. There are so many examples of it going wrong. But a lot of the time it is not the translation that is the issue, instead a lack of understanding the local slang. Which is why the brand name for these diapers I saw in a favela in Brazil is so damn funny…

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