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Tag Archives: Charlie Rose
The 16 Rule: Accelerating Diffusion of Innovation

The 16% Rule: The Secret to Accelerating Diffusion of Innovation (Presentation Slides)

Download the slides from Chris Maloney’s popular presentation on The 16% Rule as seen at ADMA Forum 2011 and The Customer Show, Sydney.

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Exito

A marketing/design review of Exito: the best supermarket chain in South America

For the last 6 weeks I have been travelling and working through Colombia with my good friend and graphic designer, Charlie Rose.

And although we never really tend to take notice in supermarkets, as soon as we stumbled across it. we were both taken aback by the Exito supermarket chain.

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