The 16% Rule: The Secret to Accelerating Diffusion of Innovation (Presentation Slides)
Download the slides from Chris Maloney’s popular presentation on The 16% Rule as seen at ADMA Forum 2011 and The Customer Show, Sydney.
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The 16% Rule: The Secret to Accelerating Diffusion of Innovation (Presentation Slides)
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The Secret to Accelerating Diffusion of Innovation: The 16% Rule Explained
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Downstream Marketing
- Suntico The silent majority and the next battleground for cloud accounting software: […] for very small businesses (less than 10 employees). In the strict definition of achieving 16% adoption, cloud accounting has…
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Big Mike Lewis: 1. Coffee People is no longer the same since Starbucks bought them. 2. Without Jim & Patty, no back talk…
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Paul Arran: Thanks for your reply and concern, Chris, you're right, of course, both brand and customer alike suffer in situations like…
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Chris Maloney: Sorry to hear about your issues Paul, I hope that TNT respond in an appropriate manner. It is a pity…
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Paul Arran: Hi Chris, thanks for the isolation dispelling article. I've always found TNT to be swift, courteous and professional. Imagine my…
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Chris Maloney: In short, the post was tongue-in-cheek, sorry if you read it another way. Having said that I've had plenty of…
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Scott Adams: I can't tell whether this was written seriously or not. The idea that a restaurant would put Miller High Life…
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Chris Maloney: Hi Ling, Glad you like the Newton Ball model and happy for you to reference it. I'd say the influence/energy…
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Ling: Hi Chris I love the idea of the Newton Ball Diffusion Acceleration Effect, somewhat like a pendulum effect whereby the…
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Peter: "These influencers can be media personalities, experts, celebrities or experts" - wow, what a range! :\
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