Tag Archives: Advertising in Argentina
The sexiest name in colognes?

Is this the sexiest brand name in men’s cologne?

Spotted this outdoor advertisement today, and couldn’t stop laughing. What kind of a brand name is “Kevin” for a cologne?

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Open 25 Hours

Over-promising is not a long term strategy

Today in Buenos Aires I noticed a chain of convenience stores branded “Open 25 Hours”.

While I can see what they are trying to do in pushing the convenience message, all it takes is a competitor to come out with “Open 26 Hours” and it will start an impossible hours war with no end.

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