I’m sure most of you have already seen the hilarious video of Phil Davison, a US Republican candidate, delivering his speech for the Stark Country Treasurer nomination. If you haven’t already, do yourself a favor and check it out.

Reading through the blogosphere, everyone is quick to make a joke of Phil’s “Master of Communications”. But no-one has talked about what he has done well from a communication point of view, so here is my take on it.

I believe the Webby Awards represent the pinnacle of Internet achievement. This year, the winner of the Webby Award for Film & Video Artist of the Year was the band OK Go. Their understanding of what makes a music video go viral (unbelievability and fun) should be a learning for all digital marketers.

Old Spice Body Wash is targeted at men. However, the reality with most Fast Moving Consumer Goods such as Old Spice Body Wash is that they are still actually bought by women, for the men in their lives. Old Spice knows this, and that is why their recent commercial aired during the 2010 Super Bowl was targeted at women, not men.

For most brands shifting all your advertising spend into social media is the stupidest thing you could do right now, but it is what many so called “social media experts” will have you believe.