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Accelerating Diffusion of Innovation - Maloney's 16% Rule

The Secret to Accelerating Diffusion of Innovation: The 16% Rule Explained

Last year as part of my Masters degree, I wrote a paper on why iPhone adoption will be faster in Australia than the US. Key to this claim was diffusion of innovation theory, to which I introduced a new concept titled The Newton Ball Diffusion Acceleration Effect.
In the year since developing this concept, I have been responsible for several new product launches, that have all been successful way beyond expectations due to another theory that I have developed on how to accelerate diffusion of innovation.

I am now ready to share this secret with you, it is called Accelerating Diffusion of Innovation: Maloney’s 16% Rule.

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Samsung Tap and Take Viral Teaser Campaign: How to accelerate diffusion of information

Surfing around for a new digital camera and I have to say Samsung’s latest viral teaser campaign for ‘Tap and Take’ technology is awesome. Really simply they are asking people to guess what ‘Tap and Take’ is, then using social media to spread the resulting curiosity.

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8 lessons in digital integration from Barclaycard Waterslide

So the Barclaycard Waterslide campaign has been out for a few months now, but as it keeps evolving I thought it was worth pointing out some of the digital integration tactics Barclaycard are using to promote their contactless payment technology.

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