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Adidas hits back at Nike by shaving logo into kids heads!

In my last post, I covered how Nike is trying to ambush Adidas’ sponsorship of the 2010 World Cup.

Well it looks like Adidas have quickly responded, by shaving their brand into the back of Argentine junior football players heads!

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Nike causing controversy again, this time in Argentina

Over the years, Nike have undoubtedly been the best proponents of Guerrilla Marketing when it comes to ambushing major sporting sponsorships.

Now it seems that Nike are up to their old tricks, this time in Argentina.

Again, despite Adidas being the official partner of the FIFA 2010 World Cup, Nike have launched a World Cup themed campaign designed to provoke the passionate Argentine supporters.

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Before Guerilla Marketing

A lesson in Guerrilla Marketing Brazilian style

Guerrilla marketing has always been a passion of mine. There is nothing like sticking it to your competition when they are least expecting it. Travelling through Brazil I came across a great example of guerilla marketing in action when I ordered a beer at a local restaurant.

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