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Maloney on Marketing Wordle Cloud

What is your blog really telling people? Find out with Wordle.

Inspired by Katie Chatfield’s recent post on Get Shouty, I put Maloney on Marketing into Wordle to check out what words I have been using the most, as repetition is a key marketing (and Google!) principle. Here is what it spat out,

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CommBank Vision of the Future

Commonwealth Bank provides a glimpse at the future of banking

Check out this video that my friends over at the Commonwealth Bank have put together, for a glimpse of what banking could look like in the very near future.

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Made to Stick: Why Some Ideas Survive and Others Die

Lessons from Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick – Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath is a book that I had been meaning to read for a while, as it is promoted as a great supplement to one of my favourite books of all time: The Tipping Point by Malcolm Gladwell.

The book revolves around six key qualities of an idea that is made to stick, conveniently creating the acronym SUCCESs.

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Accelerating Diffusion of Innovation - Maloney's 16% Rule

The Secret to Accelerating Diffusion of Innovation: The 16% Rule Explained

Last year as part of my Masters degree, I wrote a paper on why iPhone adoption will be faster in Australia than the US. Key to this claim was diffusion of innovation theory, to which I introduced a new concept titled The Newton Ball Diffusion Acceleration Effect.
In the year since developing this concept, I have been responsible for several new product launches, that have all been successful way beyond expectations due to another theory that I have developed on how to accelerate diffusion of innovation.

I am now ready to share this secret with you, it is called Accelerating Diffusion of Innovation: Maloney’s 16% Rule.

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