Archive | Communication RSS feed for this archive
Maloney on Marketing Wordle Cloud

What is your blog really telling people? Find out with Wordle.

Inspired by Katie Chatfield’s recent post on Get Shouty, I put Maloney on Marketing into Wordle to check out what words I have been using the most, as repetition is a key marketing (and Google!) principle. Here is what it spat out,

Continue Reading
CommBank Vision of the Future

Commonwealth Bank provides a glimpse at the future of banking

Check out this video that my friends over at the Commonwealth Bank have put together, for a glimpse of what banking could look like in the very near future.

Continue Reading
Made to Stick: Why Some Ideas Survive and Others Die

Lessons from Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick – Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath is a book that I had been meaning to read for a while, as it is promoted as a great supplement to one of my favourite books of all time: The Tipping Point by Malcolm Gladwell.

The book revolves around six key qualities of an idea that is made to stick, conveniently creating the acronym SUCCESs.

Continue Reading
Accelerating Diffusion of Innovation - Maloney's 16% Rule

The Secret to Accelerating Diffusion of Innovation: The 16% Rule Explained

Last year as part of my Masters degree, I wrote a paper on why iPhone adoption will be faster in Australia than the US. Key to this claim was diffusion of innovation theory, to which I introduced a new concept titled The Newton Ball Diffusion Acceleration Effect.
In the year since developing this concept, I have been responsible for several new product launches, that have all been successful way beyond expectations due to another theory that I have developed on how to accelerate diffusion of innovation.

I am now ready to share this secret with you, it is called Accelerating Diffusion of Innovation: Maloney’s 16% Rule.

Continue Reading