Last year I wrote a blog post about my favourite TV ad of all time, The Crazy Ones by Apple.
I claimed that this was the advertisement that really made me want to get into the marketing industry, and that it still inspires me today.
This could never be more true, in fact I am even considering getting the transcript tattooed because it means so much to me.
Last week the world said goodbye to the man that inspired that ad, Steve Jobs, and I think it is safe to say that I wasn’t the only marketer that shed a tear.
So as a small token of my appreciation of his life, I have decided to make my eBook on iPhone adoption free for Innovate or Die followers.
In this eBook available for download on all devices from Smashwords I proposed a theory that iPhone adoption would be faster in Australia than the US, due to Multi-National Diffusion Acceleration which I call The Newton Ball Effect.
The theory has since proved correct, with Australia now having the second highest smartphone penetration in the world at 37 per cent, only behind Singapore.
While you are at Smashwords, I have also gone and made my other 5 eBooks on a range of topics available for free as well.
Rest in Peace, Steve.