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Free eBook on why the iPhone has been adopted faster in Australia than the US

Last year I wrote a blog post about my favourite TV ad of all time, The Crazy Ones by Apple.

I claimed that this was the advertisement that really made me want to get into the marketing industry, and that it still inspires me today.

This could never be more true, in fact I am even considering getting the transcript tattooed because it means so much to me.

Last week the world said goodbye to the man that inspired that ad, Steve Jobs, and I think it is safe to say that I wasn’t the only marketer that shed a tear.

So as a small token of my appreciation of his life, I have decided to make my eBook on iPhone adoption free for Innovate or Die followers.

The Newton Ball Multi-National Diffusion Acceleration Effect: An Apple iPhone Case Study

The Newton Ball Multi-National Diffusion Acceleration Effect: An Apple iPhone Case Study

In this eBook available for download on all devices from Smashwords I proposed a theory that iPhone adoption would be faster in Australia than the US, due to Multi-National Diffusion Acceleration which I call The Newton Ball Effect.

The theory has since proved correct, with Australia now having the second highest smartphone penetration in the world at 37 per cent, only behind Singapore.

While you are at Smashwords, I have also gone and made my other 5 eBooks on a range of topics available for free as well.

Rest in Peace, Steve.

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Categories: eBooks

Author:Chris Maloney

Chris is a multi-channel marketing strategist and one of Australia's most awarded young marketers.

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2 Comments on “Free eBook on why the iPhone has been adopted faster in Australia than the US”

  1. Julian C
    October 13, 2011 at 5:24 am #

    Interesting article. I think the competitive marketplace in the US is also vastly different to Australia and this is also a key reason.

    There are several brands in the US that market Android-based phones that are hugely popular (Motorola, HTC, Samsung) and this is leading to Android having a 40%+ market share, while iOS stays around mid-20%. These competitor brands are well established and have strong pre-existing brand awareness.

    • October 22, 2011 at 10:41 am #

      Thanks Julian,

      I think one of the bigger differences between the Australian and US markets has been distribution.

      In the US, the iPhone was limited to AT&T for a long time, whereas in Australia it was available on all the major networks from the get go. So that would have a lot to do with the fact that the iPhone is now the #1 selling phone in Australia. However the Android-based phones are gaining steam…especially given there are some selling for sub $99 outright, compared to the iPhone at $800+

      Personally I think Motorola are due for a resurgence…I’m sure that Google are going to do something special with them.

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