The Last Newspaper

Serial entrepreneur Luke Nuto has done it again. The founder of Young Lovers,Tee FactoryMarker Tees, and Yellow Studio Web Design among others,  has recently launched his latest adventure The Last Newspaper.

The Last Newspaper

I sat down with Luke to find out more about The Last Newspaper in an Innovate or Die exclusive.

What is The Last Newspaper all about?

Imagine you could peek ahead and read the news from 10 years into the future. That’s what we give you at ‘The Last Newspaper’ : News from the year 2021.

The future based articles cover a broad spectrum – from technology and entertainment right through to business and health. The one thing we stay out of is politics. It’s too unpredictable.

What inspired the development of The Last Newspaper?

Genuine interest in where things are headed. Ever since I can remember, I have been thinking about the future and discussing ideas with friends and colleagues. I believe that the best way to influence the future is to create it.

Why 2021?

The Last Newspaper always exists ten years ahead of today’s date. Ten years into the future is long enough to make it interesting and thought provoking, but short enough for the information to be useful to people working on projects today.

Ten years ahead provides a realistic window into the future.

Who is your target market?

Anyone who is interested in what’s going to happen next. Our readers defy singluar categorization. We have had feedback from everyone from managers, product designers, business analysts, and advertising creatives, through to programmers and scientists.

The one thing they all have in common is an interest in what the future will hold – both in their field of expertise and and lives in general. The next 10 years are going to be hugely important times and we can all help shape them.

How will The Last Newspaper make money?

I’m a firm believer that sometimes a project has to live and breathe first before you try to monetize it. So that’s what we’re doing here. That way, when we do decide to create revenue streams, we will have a great audience of future-facing readers who will be the perfect match for future-facing brands.

How are you marketing The Last Newspaper?

We’re still in ‘Beta’ essentially, so are not doing any concentrated marketing as yet. The way most people are reaching us so far is through online word of mouth referrals – facebook sharing and the like.

What has been the most rewarding part of starting the Last Newspaper?

The ability to get those thoughts out there: shared and distributed. By offering up ideas for free, I hope that we can give companies a heads-up for the horizon, as well as some inspiration for future projects as they move forward.

What has been the hardest part?

The hardest part is finding the time to write and polish articles. Schedules around here are busy. We have hundreds of ideas for posts already, but each one takes a while to write up.

Maybe in the future there will be an app that transfers your thoughts directly to the computer…

How do you see The Last Newspaper evolving?

As we get more articles up and more readers involved with the content, I see The Last Newspaper becoming increasingly social and collaborative.

As I see it becoming a hub of discussion around the future and how we can move things forward. It’s exciting.

Categories: Interview, Media


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